2024 PMI CEO Thinking Forum
“Customer Experience As A Growth Strategy”

September 18-19, Viceroy Chicago

Lior Arussy headshotSave the dates and make plans now to attend the PMI CEO Thinking Forum, “Customer Experience As A Growth Strategy,” Sept. 18-19 at the Viceroy Chicago on the Windy City's Gold Coast. To be led by Lior Arussy – a leading authority on how to create outstanding experiences and value for customers – the forum will explore how to place your company's most important resource – your employees – at the center of your product development and customer experience efforts.

The forum's venue is equally impressive. Located within a 120-year-old landmark building, the Viceroy's stylish retreat sits in a neighborhood brimming with historic homes, only a short walk from Lake Michigan, Magnificent Mile shopping, and spectacular restaurants.

Designed to meet the needs of senior executives, the forum provides the opportunity to connect face-to-face with your industry peers to discuss issues of mutual importance. Participants in past PMI CEO Thinking Forums have described their experiences as “highly valuable,” “a great time investment,” and “fundamentally different from other leadership programs.” They have rated the forum as “5 stars — awesome,” “a powerful way of learning,” and “content that engages senior management very well.”

Explore leadership strategies vital to future success. Take valuable team-building techniques back to your company. Take your place among plumbing manufacturing's visionary leaders. Join us at the PMI CEO Thinking Forum! Register today.

interior of Viceroy hotel lobby

Program Details

“Customer Experience as A Growth Strategy”

There are two ways to win business – desperation or inspiration. Those who inspire their customers craft a memorable customer experience that leads to profitable, lasting business.

Having contributed to more than 250 brand transformations that redefined customer relationships, Lior Arussy will share the secrets to designing sales and retention experiences that drive sales, profitability and satisfaction.

Participants will discover:

  • What are the principles of exceptional customer experience?
  • What is the definition of success from the customer’s perspective? (Hint: It’s not implementation)
  • What are the most important criteria of the purchasing department (Discount? Think again)

Using his experience with organizations including Hewlett-Packard, Mercedes Benz, Honeywell Aerospace, SAP, FedEx and Cognizant, Arussy will share practical techniques and inspiring stories that will challenge you to evolve your sales and delivery approach.

Key Takeaways

  • Define a customer experience strategy that drives growth
  • Develop your sales strategy to deliver an exceptional customer experience at every milestone
  • Align your talent to deliver exceptional value to customers